1
Understand

Listening to truly understand what a client is asking for is always the first and most important step to guide further creative development.

2
Brainstorm

Use what I’ve learned from the client and tying that into current design trends and any relevant research to explore the best solution(s).

3
Create

Take all of my insights from brainstorm stage into creating beautiful, effective creative.

4
Refine

Present options to client for feedback. At this point, always expecting constructive feedback to optimize creative outcome.